WHY I QUIT BEING SOCIAL

Lately I’ve been sharing a lot of dreamy things — our extended trip through Europe... an epic hike around the Alps... the upcoming release of an inspired collection of art and chocolate… 

And while it’s been marvelous broadcasting any and all of these endeavors, there’s one adventure I wasn’t able to share until now.


I fired myself from my company.


The decision was a few years in the making but the conversations, negotiations and legalese that made the separation official were completed just before I stepped onto a plane bound for Portugal. And while being on another continent was a welcome distraction for almost two months, I knew I’d have to tell the world once we returned. 

Fortunately, breaking the news went so smoothly that, looking back, there was no reason for a self-respecting, C-level, type-A personality like me to have Googled “How to Write a Farewell Letter When Leaving a Job” in the first place. 

Though I didn’t include warm and fuzzy gems like “I’ve enjoyed my tenure here,” or “Thanks for your support during my time at ABC company,” I’m proud to report that the top-shelf folks in my life eagerly embraced the announcement.

It was, ironically, the dialog with myself that ended up being the most difficult. 

After working tirelessly for more than 13 years to build my utopian version of a design studio, Social was the most stable, capable and creative iteration I have known. Not to mention, I was finally entering a time in my career when I could exit worker bee mode to guide the next generation of talented folks that shared my vision.

So WTF?

In short, being at the helm of Social no longer makes sense for me.

While I am proud of the collaborator, mentor and business owner that Social helped me become, I regret to admit that the years of hustling to fulfill the dreams and demands of others has left me incapable of tending to my own. It would seem I got so caught up in being Social that I forgot how to be my own person.


I crave the freedom to experiment with new ways of making, including the pressure to perform and the potential to fail, uninhibited by feeling responsible for others.


Rather than alter the trajectory of our work by bending projects to my will or redirecting the energy of our team, I learned to finally accept that I would travel this path alone. Of course, “alone” is relative when you exorcise your demons on a blog so I decided to share this here because, who knows, maybe you’re grappling with a major life decision too? (You’re not alone either, but you already knew that, didn’t you?) 

With time, I’ve come to trust that what appears to be a selfish, impetuous decision on the surface is, ultimately, best for everyone. In the event that someone should start a rumor about me entering early retirement (thanks a lot, Dad), know that I remain as curious, insatiable and obstinate as ever and I’m thrilled to be redirecting my creative energy full time into Batch.

So here’s to sometimes quitting in order to never give up. As always, I welcome you to join in the adventure.